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Viki Rutsch for The Cut
Viki Rutsch designed the set for The Cut's feature on Telfar's Shopping Bag—the bag known as the "Bushwick Burkin". Photographed by Justin French, 21 New York creatives who own the bag gathered together for a photoshoot in Greenpoint. Makeup artist Xya Rachel says the bag is a "status symbol for people into fashion, especially in Brooklyn" thus the birth of the term "Bushwick Burkin". Designer Telfar Clemens spoke with The Cut about the cult following behind the bag and how a community formed throughout the creation of the label. Read the full article on The Cut.
Viki Rutsch is part of Exposure NY's styling division. Exposure NY is a photography agency / stylist agency in New York City.