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Stefan Beckman for Zara Kids
Stefan Beckman designed the set and styled props for Zara Kids' Spring 2021 campaign! Photographed by Mario Sorrenti and directed by Fabien Baron, the campaign features a crew of kids grabbing their bikes and exploring a boarded-up house with a secret playground in the backyard. The vintage cars parked in the neighborhood and cruiser bikes the kids are riding give an old-school feel, emphasized by the nostalgic color grading of the video. The pastel balloons trailing behind the kids uplift the dreaminess of the collection's mostly white and neutral color palette. Similar to Zara's other spring campaigns this year, this film places importance on an experience, especially one shared with others, and shows the value of curiosity and imagination. Watch the full video below!
Stefan Beckman is part of Exposure NY's styling division. Exposure NY is a photography agency/stylist agency in New York City.