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    10.04

    Stefan Beckman for American Eagle's AE77 Pop-up Store

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    Stefan Beckman designed the store space for American Eagle's AE77 Pop-up! On Spring Street in New York City, the pop-up store features a wall of denim arranged in a beautiful gradient, spotlighting the brand's sustainably crafted premium denim. There are tables built from fine finished oak for retail display and one fully immersive room—perfect for an Instagram pic—where shoppers can find themselves among hanging denim pants and printed posters. Visit the store at 83 Spring Street in SoHo, or shop the AE77 website when it debuts on October 15th!

    Stefan Beckman is part of Exposure NY's styling division. Exposure NY is a photography agency/stylist agency in New York City. 

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    • AE77 AMERICAN EAGLE POP-UP STORE, NYC
    • AE77 AMERICAN EAGLE POP-UP STORE, NYC
    • AE77 AMERICAN EAGLE POP-UP STORE, NYC
    • AE77 AMERICAN EAGLE POP-UP STORE, NYC
    • AE77 AMERICAN EAGLE POP-UP STORE, NYC
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