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Samuel Ellis Scheinman for Coperni
Samuel Ellis Scheinman cast the Coperni SS21 campaign! We Are From LA, a duo of French directors, filmed the campaign which showed models wearing the spring collection on an edge of scaffolding above a bright and bustling city. Ultimately Malika Louback breaks the illusion by stepping off the stage and into reality, shattering the fourth wall. The brand is calling the video campaign "XR" (extended reality), which is a combination of augmented reality, virtual reality, and mixed reality—a "realm of cutting-edge content creation."
Using technologies including Unreal Engine, a gaming software, and TouchDesigner, a visual language tool, the SS21 film is an animated 3D world where a group of people meet on the beam of a building under construction, echoing the show on the rooftop of the Montparnasse tower in Paris.
Check out the collection on Coperni's website.