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Morten Bengtsson for Tuborg Beer
When Carlsberg's Tuborg beer recently launched a new 75cl bottle called the "3G", they went to Denmark's own Morten Bengtsson to create a compelling new campaign. The 3G is a redesign on the original 1G bottle, which had already been on the market.
Morten, known for his creative advertising imagery, couldn't settle for an average beer image. The shot was designed to look as if the bottles were the audience at a concert, a new 3G bottle "crowdsurfing" on top of the other ones.