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Jonathon Beck for Hermès FW 2021
Jonathon Beck designed the New York set for Hermès' FW 2021 Show! The "triptych" video presents footage from New York City, Paris, and Shanghai, paying homage to the creative individuality in each location.
For the New York segment, creative director Nadège Vanhée-Cybulski collaborated with Madeline Hollander, a former professional dancer turned choreographer who calls NYC home. Hollander's choreography explores the nuance of gesture and the interplay between "clothes, bodies, and attitudes." Jonathon took inspiration from one of Hollander's previous works, "52 Final Bows," for the show's backdrop, using orange stage curtains to frame the space at different heights and orientations. His design clearly evokes the creative essence of New York while commemorating Hermès' overall commitment to quality fabrics and refined luxury.
Watch the full presentation below.
Jonathon Beck is part of Exposure NY's styling division. Exposure NY is a photography agency/stylist agency in New York City.