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Dan Burn-Forti for Coors Light
Dan Burn-Forti shot this hilarious new ad campaign for Coors Light featuring Jean Claude Van Damme. It definitely has us laughing!
"We shot the legend that is Jean Claude Van Damme in the beautiful Dolomite mountains near Cortina in Italy. The sun shone, the snow unfortunately didn't fall, but a most memorable shoot it was. The man is indeed a force of nature with guns to shame a man half his age. These are the first from the many shots we did with more rolling out over the next year or so. There's some super one's to follow!"