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    11.12

    Kenneth Willardt on InStyle.com

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    Kenneth Willardt's The Beauty Book has been making some serious waves! We found out what InStyle thought about the book, as well as what Kenneth had to say about some of the high-profile names he's shot over the years:

    “Beauty is the essence of life,” says famed photographer Kenneth Willardt. This week, the Denmark native releases The Beauty Book, a 304-page tome featuring some of the most famous faces to ever get in front of his lens, from stars like Jennifer Lopez to models like Bar Rafaeli. For Willardt, the book is meant to be an exciting peek into his world. “It’s always surprising that the most famous subjects are the most down to earth,” he tells InStyle.comof his celebrity models. “They tend to be really comfortable with themselves and understand what an effort everyone puts into making their picture the best it can possibly be.”

    But it’s more than just a book. One hundred percent of proceeds from sales will be donated to Rescuers Without Borders, a medical organization dedicated to humanity. “The celebrities featured in The Beauty Book were the first to really understand and support the idea,” Willardt says. And there’s more: To accompany the book, he launched an interactive app under the same name. Download the app, click on the “Augmented Reality” component, and hover your phone over a photo to see animations of more than thirty pictures (we tried it, very cool!). Says Willardt, “It adds a second language to the book and a second layer to the imagery.”

    Jennifer Lopez, © Kenneth Willardt, The Beauty Book


    “It is always a pleasure to shoot Jennifer Lopez. One of the shoots we had together was shot on location in the Mojave Desert during a very critical period in her personal life. Those moments shared together were very special.”


    Ryan Reynolds, © Kenneth Willardt, The Beauty Book


    “He could not be a nicer guy – he was just so focused on making the pictures the best possible. Definitely a guy who is comfortable and relaxed in front of the camera, it’s easy to see why he is so loved by his audience.”


    Rachel Weisz, © Kenneth Willardt, The Beauty Book


    “I photographed Rachel when she first started dating Daniel Craig. She was really in love and was so beautiful and empowered I was very lucky to photograph her at that time – it was the perfect moment.”


    Freida Pinto, © Kenneth Willardt, The Beauty Book


    “When you photograph the stars in Cannes there is electricity in the air, a feeling that something exciting is going to happen. This is how I felt when I photographed Freida on the red carpet.”

    Kenneth Willardt is part of Exposure NY's photography division. Exposure NY is photography agency / stylist agency in New York City. 

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